About Us

Ashley Lawrence graduated from Alverno college in Milwaukee, WI with a BA Business Management in 2010 and started a business remodeling, rehabbing and restoring homes. Over the next 5 years Ashley transformed homes from rough around the edges, to best in the neighborhood.

During this time Ashley also carried into adulthood with her, the bad habits which rooted in childhood and struggled personally with post-partum weight issues, disordered eating habits, anxiety, chronic pain (later to be determined as fibromyalgia) and so much more.

In 2015 she realized her true passion for transformation was not just in flipping homes, but actually personal transformation of herself and others and with that discovery she enrolled to study at the Institute for Integrated Nutrition to become a certified health coach. She wanted to take control of her goals once and for all and help others do the same.

It was during her health coaching studies that she found a love and market demand for fresh healthy gluten/allergy free bakery which led to the opening of Alternative Bakery in 2015. For just over 5 years Ashley baked her heart out at trade shows, farmers markets, holiday festivals and more. Although baking was the primary purpose of Alternative Bakery, Ashley also was coaching clients on part time basis who wanted to adapt a gluten free lifestyle or to become healthier in their gluten free journey.

While baking was fun and rewarding, the side effect of crippling hand pain, plus the scare of Covid brought many challenges and also opportunities in 2020. She knew in her heart that baking was not her souls purpose but instead her intention was to to help others realize the connections between what we eat, how we care for and love our bodies, and our overall health-state, ultimately determines our levels of happiness and fulfillment.

After continuing her education and training in 2020/2021, Ashley proudly became a Nationally Board Certified Health and Wellness Coach and also a certified yoga instructor in December 2021. In January 2022 Ashley Lawrence founded and opened Dream Intentions Wellness Studio.